15 Best Selling Items on Etsy to Start Making Money in 2025

One of the biggest questions every new Etsy seller asks is, “What should I actually sell?” You have the passion and the drive, but choosing the right product is key to your success. The secret is to find a balance between your skills and what customers are actively searching for. To help you, we’ve compiled a list of the best selling items on Etsy, packed with proven winners and trending products for 2025.

Whether you’re a crafter, a designer, or a curator, this list will give you the inspiration you need to build a profitable Etsy shop.

1. Personalized Jewelry

This is an evergreen niche that is always at the top. Shoppers love items that feel unique to them. Think name necklaces, initial bracelets, or rings with custom birthstones. The key is offering a personal touch that turns a beautiful piece of jewelry into a cherished keepsake.

2. Digital Products & Planners

The ultimate passive income stream. Digital planners, social media templates, printable art, and budget trackers are incredibly popular. You create them once and can sell them infinitely. With more people organizing their lives digitally, this is one of the best selling items on Etsy for those with design skills.

3. Craft & DIY Supplies

Etsy is a hub for creators, and creators need supplies! Unique beads, specialty yarn, custom fabric, or kits for making things (like candle-making kits or embroidery kits) are in high demand. You’re not just selling a product; you’re selling the potential for creativity.

4. Handmade Home Decor

People are always looking for unique ways to personalize their space. Think rustic farmhouse signs, minimalist wall art, macrame wall hangings, or custom-made throw pillows. This category allows for a lot of creativity and can be tailored to current interior design trends.

5. Wedding & Party Supplies

From custom wedding invitations and cake toppers to personalized party favors and bachelorette party shirts, the events industry is massive. These are often high-emotion purchases, and shoppers are willing to pay for quality and customization to make their special day perfect.

6. Pet Supplies

The “pet parent” trend is real. Custom pet tags, personalized food bowls, handmade pet beds, and even stylish bandanas are huge sellers. If you can offer something that makes a pet owner’s life easier or more fun, you have a winning product.

7. Stickers & Decals

Low cost to produce and easy to ship, stickers are a fantastic entry point into Etsy. Think laptop decals, planner stickers, or custom vinyl stickers for cars. They allow customers to express their personality for a small price, making them an easy impulse buy.

8. Vintage Clothing & Goods

If you have a good eye for thrifting, a vintage shop can be very profitable. Unique, pre-loved items from specific eras (like the 90s or Y2K) are trending. Authenticity is key here, so be honest and detailed in your descriptions.

9. Self-Care & Wellness Products

“Handmade soaps, bath bombs, scented candles, and essential oil blends are consistently among the best selling items on Etsy.. People are increasingly investing in their well-being and looking for natural, handmade products that feel like a special treat.

10. Baby & Kids Clothing

Personalized baby onesies, cute toddler t-shirts, and handmade baby accessories (like bows and hats) are always in demand. Parents and gift-givers are looking for items that are unique and have a personal touch that you can’t find in big-box stores.This category is a reliable source of some of the best selling items on Etsy.

11. Eco-Friendly & Sustainable Products

As consumers become more environmentally conscious, the demand for sustainable products is soaring. Think reusable beeswax wraps, zero-waste cosmetic pads, or upcycled home goods. This is a niche that aligns with strong values.

12. Custom Mugs & Tumblers

A classic gift item that never goes out of style. Funny quotes, personalized names, or beautiful designs on mugs and tumblers are easy to sell. You can use print-on-demand services to handle production and shipping for you.

13. Toys & Entertainment

Handmade wooden toys, educational puzzles, and unique games for children offer an alternative to mass-produced plastic toys. Parents are often looking for high-quality, safe, and imaginative play options.

14. Bags & Purses

From handmade leather totes to canvas market bags and unique clutches, this is a category with huge potential. Focus on quality craftsmanship and a unique design to stand out from the crowd.

15. Original Art & Prints

For the fine artists, Etsy is a great platform to sell original paintings, drawings, and high-quality art prints. This allows you to reach a global audience of art lovers who are looking for something truly one-of-a-kind to display in their homes.

How to Choose the Right Product for You

Seeing this list of the best selling items on Etsy can be both exciting and overwhelming. The perfect product for you lies at the intersection of three things: what you’re passionate about, what you’re skilled at making, and what is profitable. Start with one great idea, do it well, and expand from there. For more tips on getting started, check out our guide on how to start a successful Etsy shop.

For the latest trends, you can also explore the official Etsy Trends page

Disclosure

(Disclosure: This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link.)