Over the years, I’ve tested dozens of tools and resources to grow my craft business. Some were a waste of time and money, while others were absolute game-changers. On this page, I only share the craft business tools I personally use, trust, and consider essential for any crafter who is serious about turning their passion into profit. This is my personal toolkit, and I hope it helps you as much as it has helped me.
Why Using the Right Craft Business Tools Matters
Before we dive in, let’s talk about why choosing the right tools is so critical. In the beginning, it’s tempting to do everything for free or use complicated workarounds. But I quickly learned that the right tools don’t cost you money—they make you money. By automating, organizing, and optimizing your workflow, the right set of craft business tools frees up your most valuable asset: your time. This allows you to focus on what you do best: creating beautiful products.
Your Selling Platform
This is the most important decision you’ll make. Your platform is your digital storefront, your cash register, and your headquarters all in one.
Shopify: For Building a Real Brand
Shopify is my #1 recommendation for building a long-term, scalable business. It’s the platform I use to have full control over my brand, my customers, and my future. If you’re serious about growing beyond the limits of a marketplace, this is where you need to be. If you’re wondering when to make the move, read my full breakdown in Etsy vs. Shopify: When to Switch.
Who is this for? This is perfect for established Etsy sellers with consistent sales who feel ready to build their own brand and take control of their marketing.
Etsy SEO & Research Tools
Once your shop is live, the next step is to make sure buyers can find you. Search Engine Optimization (SEO) is how you get your products in front of the right people on Etsy. This tool is my go-to for all things data and research.
eRank: For Etsy SEO & Keyword Research
eRank is an indispensable tool for any serious Etsy seller. It helps you find high-demand, low-competition keywords, analyze your competitors’ strategies, and audit your own listings to ensure they are fully optimized for Etsy’s search algorithm. It gives you the data you need to make informed decisions and grow your shop’s visibility.
Who is this for? This is perfect for any Etsy seller who wants to move beyond guesswork and use real data to increase their traffic and sales. It’s valuable for both new and established sellers.
Want More? Get My Free Pinterest Checklist!
Ready to supercharge your traffic? Get my Ultimate Pinterest Pin Checklist for free. It’s the exact system I use to ensure every pin I create is optimized for maximum clicks and sales.